About us

Youpin international

Youpin International is a consulting firm specializing in China. We offer comprehensive services and support our clients in making their business with China smooth and effective. Our areas of expertise include market entry support, marketing and sales support, China e-commerce, business development, mergers & acquisitions, corporate acquisition and technology transfer, business start-ups in China, and goods sourcing from China. In addition, we offer our clients regular seminars in the relevant business areas.



The name Youpin comes from Chinese and means "first-class products".  In this way, we offer our customers excellent advice and help them to succeed in the China business. We advise our customers to successfully sell first-class products on the Chinese market. We support the import of goods from China so that qualitative products can be imported from China to Europe and our customers can secure their competitive advantages internationally. We provide first-class service in the area of international Merger & Acquisition projects and act as a reliable partner for company takeovers and technology transfer between Germany and China. 

Corporate vision

Youpin International is headquartered in Frankfurt/Main. But we also have branches in Shanghai and Qingdao. Our corporate goal is to build a bridge between Europe and China and to support our customers with all-round consulting services in the China business.


We help European companies to plan and successfully implement their market entry in China. We also support our clients in increasing their market share and operating successfully in the Chinese market through effective China marketing. In addition, we help to achieve the best possible market positioning in China and to maximize sales in the Chinese market. You benefit from our intercultural knowledge and our many years of business experience. You can achieve the best market result on the Chinese market through our specialization.


In addition, we support you in purchasing quality products in China at favorable conditions and in optimizing the supply chain in China. Our portfolio also includes China Import Consulting, rounding off Youpin International's profile with a comprehensive range of services. We want to optimize sourcing for European companies and strengthen companies in international competition.


Last but not least, we accompany international projects for mergers and acquisitions.

YOUPIN Qingdao

YOUPIN Frankfurt

YOUPIN Shanghai